Custom websites built to get the call

A small business website has one job before it has a look: a person on a phone should know what you do and how to reach you. True North Web Design builds that kind of site. The Launch build starts at $750 and usually finishes between $750 and $1,500. It is a custom site, not a theme with your logo dropped into a header. Hosting and care, if you want us to keep it, start at $39.99 a month.

We work with businesses across the United States. The studio phone is (865) 235-1305, and the work is remote unless a project needs a visit. A roofer in one state and a shop in another get the same standard: the headline says the offer, the number is a real tap-to-call link, and each service has enough of its own page that search engines and people can tell them apart.

The first conversation is about how customers reach you today. If they call, the site should make the call obvious. If they book, we say so before we pretend a five-page site is a booking app. If the current site is a 2018 template with a theme's sample meta description still live, we will say that too. You can see the current page yourself with the free website audit before you spend anything.

A Launch site typically includes the pages a local or national service business actually needs: home, the services, proof, and a way to make contact. We set the title, the description, one headline, and the canonical address so the page you launch is the page search is supposed to index. Photos get alt text. Below-the-fold images wait to load. The first screen does not.

Design is the part people notice, and it still has to serve the call. Type, color, and photography should look like the business, not like a dashboard. We are not interested in a generic sports-score layout or a stock city skyline that could be any firm. If you have real photos of the truck, the dining room, or the bay, we use those. If you do not, we will not pretend a fake team photo is proof.

After launch, most owners do not want a second job as a webmaster. The care plan covers hosting, the certificate, backups, and a short block of content edits: a changed hour, a new phone, a seasonal line. Larger changes are quoted. There is no long lock-in on care. The site you paid to build stays yours.

If you are comparing quotes, ask what the number includes. A low price that leaves search setup, the phone link, and the writing to you is not a cheaper site. It is an unfinished one. We would rather tell you the Launch range up front and quote the app work separately than hide a portal inside a "website package."

After the structure is agreed, production is ordinary on purpose. We write the headline so a person in a parking lot knows the job, set the phone as a link to the number that is actually answered, and give each real service its own page. Titles and descriptions are written for that URL. The canonical address is always choosetruenorth.com on our own site, and your domain on yours, never a preview host. Images are compressed. The first screen is ready immediately. Photos below the fold wait. Alt text describes the picture, not a string of keywords. You review the page before it is public, and the edits we expect are factual: a wrong town, a service you stopped offering, a proof point you cannot stand behind. When it launches, the sitemap lists that address. Care, if you take it, is the certificate, the backups, and a short block of text changes. Call (865) 235-1305 if you want that scoped against the site you have, or run the free audit first and bring the score.