Auto shop websites that earn the next repair order

An auto site is doing its job when a driver with a noise can tell what you work on and how to ask for a look. True North Web Design builds those sites for repair shops, body shops, tire shops, and mobile mechanics. The Launch range starts at $750. Call (865) 235-1305. The shop can be anywhere in the United States. The process is remote.

Drivers do not read a history of the business before they decide. They look for brakes, diagnostics, diesel, collision, or a mobile mechanic who will come to the driveway. Those are pages, not a bullet list under a stock photo of a car that is not in your bay. Say what you do not take. A shop that will not do European electrical work saves everyone a phone call by saying so.

Hours and the after-hours story matter. If the bay closes at 5 and towing calls go to a different number, the site has to say that. A single phone link that rings the front desk during the day is the minimum. Two numbers that have been mashed into one href is a bug we still find on live shops. The audit catches a broken phone pattern when it is in the page.

Photos of the shop, the team you actually employ, and finished work are the proof. Alt text should say "brake job in the bay," not a filename. We will not paste a dealership showroom into an independent shop's homepage. If the only photos are dark, we would rather use fewer than pretend.

Appointments are the usual "can the site do more" question. A form that asks for the vehicle, the symptom, and a time you might come in is Launch-adjacent. A full scheduler with bays, techs, and text reminders is an app, quoted separately. We will not sell the second thing under the first price. Fleets and wholesale accounts, if you have them, need a plain way to start an account, not a consumer coupon popup.

Search for a shop is local. The map listing and the site need the same name and the same number. National search shows up for specialty work people will trailer a car for. We will ask which one you are before we write the pages. A general repair shop in one town should not read like a national parts catalog.

Care from $39.99 a month covers the small edits: a new tech, a changed hour, a seasonal inspection reminder. Call (865) 235-1305 or run the audit on the site you have. Tell us the three jobs you want more of. We will not guess from a homepage that only says "quality service."

An auto site has to say what the bay will and will not do. Oil and inspections are not a transmission rebuild, and a body shop is not a mobile mechanic who comes to the driveway. The page should name the jobs you want, the makes you will not touch, whether there is a drop box after hours, and how a person gets a ride while the car stays. Stock photos of a car that is not in your shop are worse than no photo. Hours have to match the profile, including Saturday if Saturday is real. Fleet accounts, if you have them, are a sentence and a phone, not a fake portal. A scheduling app is quoted when the front desk is the bottleneck. The public site is the Launch range, $750 to $1,500, with care from $39.99 a month for the small edits: a new tech, a changed hour, a seasonal inspection reminder. Call (865) 235-1305 or run the free audit. Tell us the three jobs you want more of. We will not guess from a homepage that only says quality service.