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Journal
Notes from the work
Three places owners get stuck: the price of a site, a page that does not ring the phone, and the difference between being found in one town and being found anywhere. These are the articles we send before a proposal.
2026-10-13 · Brett Gaulke
When a small business needs a custom app, not just a website
A website gets the call. A custom app runs the job after it. How to tell which one your service business actually needs, and what True North builds.
2026-10-08 · Brett Gaulke
Local SEO vs national SEO for small businesses
When a small business should rank in one town, and when the site has to make sense to customers in other states.
2026-10-05 · Brett Gaulke
Why your website isn't getting calls
The usual reasons a small business site gets visits and no calls, and what to fix before you buy more ads.
2026-10-01 · Brett Gaulke
How much does a small business website cost in 2026
What a small business site actually costs in 2026, from a $750 Launch build to custom apps, and what the monthly care plan covers.